The Great Galentines Giveaway

Carbon County Tourism

Campaign Branding
Social Media
Inspired by Parks and Recs “Galentines Day”, the campaign aims to promote an alternative way to celebrate the love holiday. The county invited country singer Collin Raye to host a concert and promoted the giveaway via social media.

The direction uses sparse linework and a muted version of the tourism brands color pallette to give off that 50’s style look. The idea was to invoke the feeling of listening to some sweet acoustic country as the sunsets on a desert highway while still staying a little flirty.